Fewer young people are paying attention to the news and what is happening in the world around them. Why is this? I think it is fair to say that part of it is due to the young people spending their time differently. When teens are online they do not usually visit sites such as CNN.com or their local TV stations. They tend to head for sites like Facebook.com or Myspace.com. A recent article on Cyberjournalist.net discussed possibly placing some news stories on Facebook in an attempt to reach this younger audience and keep them informed.
“We should use online to try and get new audience to our websites. This is a no-brainer,” Kathy Schwartz Director of Marketing Operations at Pocono Mountains Media Group said.
Over the summer, Facebook added many new applications for users to put on their profiles such as daily Bible versus, aquariums, Top Friends, and videos. As far as I know there was never a news link added though. Schwartz has a good idea with adding this feature to Facebook. Newspaper readership is not very high in the younger generations. Since Facebook is where they are spending most of their time it seems that it would be very beneficial for a news organization to get involved on there too. I know I would add a daily news feed if it was an option. It is important for younger generations to stay informed, especially with an upcoming election.
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