Many of us are aware of the transition newspapers are going through, that is, the transitions from paper copies to online copies. In a world of convenience and immediacy newspapers are doing all that they can to keep up with their demanding readers. In our advancing technologically minded world, people want to know exactly what is happening the minute after it happens. Obviously newspapers are not able to keep up with this demand in their paper copies. By the time a paper came off the press, it would already be outdated. By posting information on websites, newspapers can offer readers the most up to date information available. All this leaves us at this question: is anyone still picking up the daily paper and reading through it?
A recent article from Business Reporter focused on Canada and the shift from paper copies to online copies occurring there. A study done by the Newspaper Audience Databank, Inc (NADbank) found that about fifty percent of adults are reading a newspaper on a daily basis. Another seventy-five percent of people stated that they read at least one newspaper during the week. The newspapers being read were actual paper copies, but the study also looked at people who were getting their news online. Twenty percent of adult citizens in Toronto stated that they got their news from online. While this percentage seems low compared to the fifty percent reading the daily paper copy, it is on the rise. More and more people are choosing to get their news online for a variety of reasons. Could this increased traffic to online newspaper sites mean the end of the daily newspaper? Probably not for a while, but it is hard to know with the way things have been going. Humans’ need to have the most current news immediately after it is available is causing a huge shift in the way news is being reported.
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